About Us

Transformative Digital Solutions

Who Are We​

Dervesh Luxe Digital Platform is built on a simple idea: Globally competitive talent already exists in Pakistan; it just needs the right platform. Founded by a leader with €100M+ experience in Services Business Operations Portfolio’s for Big Tech, we bring enterprise-grade execution into an agile modern model.
We deliver AI-ready Engineering, Software Development and Digital Solutions powered by top Pakistani talent, helping Businesses scale faster and build for an AI-driven future.

Our Mission​

To accelerate Global innovation by providing elite, AI-ready Engineering teams that transform ideas into scalable, high-impact Digital Solutions at unprecedented speed.
Empowering Businesses to break through technological and resource barriers. By combining deep technical expertise with cutting-edge AI capabilities, we provide the missing piece needed to build, launch, and dominate in today’s fast-paced Digital landscape.

What We Do

Product Development & Staff Augmentation Services

AI/ML Solutions​
DevOps
UI/UX Design
Mobile & Web Development​
Big Data​
Cloud​
Cyber Security​
Quality Assurance​
Digital Transformation

Leadership Team​

CEO

Nasir Ali Sher​

Founded DL Digital after 24+ years leading €100M+ Global Tech Services portfolios at Nokia Siemens, Nokia, Telenor Group and IT Players. Scaled 50+ cross-functional organizations across multiple continents for Mobile, SaaS & Cloud Solutions.

“Our model brings enterprise-grade execution rigor to your projects, architecting elastic Talent Pools that accelerate delivery while preventing budget overruns. Proven in mission-critical Software Systems, now applied to your stack.”

CTO

Muhammad Sami

Sami is an engineering masterclass with 25+ years of experience in Telecom Networks Software Systems Integration and e-commerce.

While working at Nokia, he delivered multiple projects across EMEA. He brings about three decades of experience in SaaS, Cloud, Embedded Systems and Agentic Systems.

Safina Nasir Managing Director Dervesh Luxe Dubai
MD

Safina Nasir

The Managing Director of Dervesh Luxe, a Dubai-based multi-designer platform focused on bringing emerging Pakistani Brands to the Global Market.

With a passion for Entrepreneurship, Digital innovation, and Women empowerment, she is dedicated to helping Businesses grow through fashion, e-commerce, and Digital Transformation. Her vision for Dervesh Luxe is to create an inclusive platform where creativity, culture, and opportunity come together.

Our 6-D Process​

01.

Discover​

We begin with a deep dive into your Business Goals, Technical Requirements and Team Dynamics to understand exactly what kind of IT Expertise you need.

02.

Define​

Together, we define the ideal candidate profile – Skills, Experience, Engagement Model, and Timeline so we can source with precision.

03.

Sourcing​

Our recruitment specialists tap into a Global Network to identify top-tier candidates. Each one is vetted through rigorous technical and cultural assessments.

04.

Selection​​

We conduct in-depth technical interviews to evaluate real-world problem-solving and Domain Expertise. Only the best-fit candidates are selected and matched to your project. No resume reviews or interviews needed on your end.

05.

Onboarding ​

We handle all onboarding logistics, documentation, and ensure your new team member integrates seamlessly into your workflow.

06.

Agile Development​

We continuously monitor performance, provide support, and scale your team as your business evolves. Our team stays engaged to ensure consistent delivery, resolve challenges swiftly, and adapt to your changing needs.

Frequently Asked

For more answers, feel free to contact us.

Some Numbers​

What we’ve been upto

13

Satisfied
Clients​

21

Projects
Completed​

15

In House Staff

54K+

Hours Augmented​

Would you like to start a project with us?​

Lets jump-start your Digital experience with us. Just fill out the form and we’ll get back to you in no time!

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